It's More Fun in the Philippines: Updated with Video

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It's More Fun in the Philippines!!!
Find out for yourself why it’s more fun in the Philippines.
And make the most out of your next vacation.

The new tagline and logo of the Philippines' Department of Tourism (DOT) and it immediately ruled the Twitter world! It has become the number one trending topic in no time! Kudos to the DOT and the man behind the new Tourism campaign, Secretary Ramon R. Jimenez.

The new tagline in Chinese, Japanese and Korean:

What can you say about the new tagline and logo? Lets' here some reactions and comments:

 "Some netizens commended the slogan's simplicity, some are saying it lacks punch." -

 "I like it! It's honest, simple, straight to the point. It is abt who we are.Masaya tayo talaga kahit ano pa." -  

"It's not just about the sights but the people too! dont we always rank high in the worldwide happiness survey?" - 

"The new slogan is inviting and kinda true. I mean there's hardly any discipline here so you can have "more fun"  

"How interesting to see support for#itsmorefuninthePhilippines push online cynicism aside. Lead, follow or get out of the way!" -

the new tourism campaign just made pinoys living abroad miss the philippines even more. because its more fun in the philippines!"  

"Who else is excited for the new brand launch from DOT? I'll tell you now, it has that PINOY touch that we all LOVE!"

"so happy we are pushing tourism! i am a firm believer the Philippines should be a top destination in ASIA"  

"So far, more people tweetd me that they like d new tourism slogan"  

"i like it, simply because its true! its more fun in the philippines!!!! :)"  

"I really like the new DOT website. Yay! Its More Fun In the Philippines."   

Although almost all celebrities are in full support of the new campaign, some are not convinced: 

"Its more fun in the Philippines slogan walang dating ayon kay Arch Oscar Cruz"- Radyo Inquirer

Here's a sneak peak of the local campaign video. According to DOT,  the actual video has yet to be done, but the look and feel will most likely be the same. Since this is for the local campaign #1ForFun, we're guessing that a video to be released internationally will also be created:

Video courtesy of


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